Marzorati furniture
Software: AceFlex® B2C
Industry: Furniture
Language: Italian/English
Productivity: 150% up
Geographies: Italy |
CASE STUDY: Cugini Marzorati was founded in the historical Italian furniture district called Brianza in 1960. It has grown from the original small building in Figino Serenza, to the new 2000 squared meters of the new production building. Approximately 30 employees manufacture, service, distribute, and sell Cugini Marzorati Furniture to select furniture retailers worldwide.
Known for quality, value, and style, Cugini Marzorati manufactures bedroom, dining room, home office, home entertainment. It is a great place to start learning about quality furniture and buying tips, exploring options for a particular setting, or planning purchases.
E-commerce trend created increadible possibility to work with customers and retailers online. After thorough marketing research made by Cugini managers, they decided to customize AceFlex® B2C software, because "it's robust and highly powerful software for furniture manufacturing business", said vice-president of Export department at Cugini Marzorati.
 | AceFlex® B2C enabled custom B2C e-marketplace to serve Cugini Marzorati's furniture retailers more efficient.
"We used to search for mostly suitable software available for our business specifics, and come up with AceFlex® B2C, because it's very impressive and greatest software on the net. We produce and sell furniture worldwide, and e-business of furniture manufacturing has some obvious peculiarities, therefore the software was customized to meet our specific requirements and we also like the performance."
Marzorati Salvatore
Cugini Marzorati SNC, Brianza, Italy
Phone: +39 (31) 78-0286 |
Customers who suppose to purchase furniture, want to feel and touch the products to satisfy their expectations. The purchase process requires substantial investment of time and money and therefore Cugini Marzorati works with many retailers across Italy and internationally. Retailers stay in close contact with customers to figure what specific features are mostly valuable to realize them in the custom design. Today Cugini Marzorati company takes advantage of AceFlex® B2C and offers its retailers efficient way of business communication through the Internet, a robust B2C online catalog, Web-based product configuration with restricted area to reflect individual membership, multi-currency prices and priviledges. Retailers can browse various catalogs available in private and search for special deals, generate sales reports, post request leads for manufacturing instantly, check order status online and receive up-to-dated notices about the progress. In the near future, Cugini Marzorati is supposed to empower its currently used custom solution by more B2C e-commerce features available in the AceFlex® B2C package to manage partners more efficiently, share sales lead requests faster and effectively contribute customer's purchase decisions. |
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"Facile à installer et à maintenir. Très bien structuré, flexible et modulaire. Après son déploiement, notre productivité à augmenté et le service client amélioré." 