ADASA Hawaii
Software: AceFlex® B2C
Industry: Apparel
Language: English
Productivity: 150% up
Geographies: worldwide |
CASE STUDY: ADASA Hawaii was founded in 1997 on the Big Island of Hawaii and has since become a vision of form and function - design and retail. At the heart of ADASA is celebrity designer Donna Loren. Donna's name should be familiar to those who grew up in the 1960's. After her big break as the first and only Dr Pepper Girl, Donna went on to become an icon of the beach movie era.
She was co-starring with Frankie Avalon and Annette Funicello in popular films including Bikini Beach, Muscle Beach Party, Pajama Party, and Beach Blanket Bingo. Donna later had leading roles in a number of television shows including Shindig (she was a regular), The Monkees, Batman, Gomer Pyle, and Hollywood Squares, to name a few. For most of her movie and television appearances, Donna designed and made her own clothing. ADASA Hawaii continues to share Donna's Swinging Sixties™ fun by offering her own line of contemporary clothing and accessories. Utilizing high quality French textiles, Donna draws on her inspiration of 1960's fashion and creates original ready-to-wear fashion apparel for women of all ages.
ADASA Hawaii also features an impressive array of fashions from other designers, including: Marc Jacobs ready-to-wear and fragrances; Juicy Couture; James Perse; Seven For All Mankind; Petit Bateau; Jill Stuart; Diane von Furstenberg; Silhouette eyewear; Cole-Haan; Cosabella lingerie; Isabella Fiore and Lulu Guinness handbags; Antonio's Flowers and Calypso fragrances; and shoes made expressly to complement Donna Loren's fashions by internationally-renown shoe designer Donald J. Pliner.
 | AceFlex® B2C helped ADASA Hawaii retailer to expand globally, streamlined sales, increased bottom line, delivered on features and quality at very low cost.
"I pushed for a more comprehensive e-commerce solution even when our traffic did not seem to justify it. Now, everyone is thankful we have a scalable and easy-to-manage system as our volume has been doubling monthly for over a year now. Easy to use interface, market oriented features coming up on monthly basis - all this gives us comparative advantage in the long run. AceFlex® B2C is recommended for global business."
Jaben Cargman
ADASA Hawaii, Honolulu, HI, USA
Phone: +1-808-955-1322 |
Realizing the relatively small market potential of Hawaii, ADASA decided to invest in a quality e-commerce web site. After months of research and testing, AceFlex® B2C was chosen. E-commerce implementation manager Jaben Cargman explains: "We had a tight budget and required the best bang-for-our buck. AceFlex delivered all that and we have a great site now". Now, 3 years later, ADASA Hawaii is happy that it decided to go with AceFlex. ADASA Hawaii is currently planning on upgrading and revamping their web site using the latest version of AceFlex software. "Even though it's a big undertaking, 3 years of dealing with AceFlex has shown me that they are serious about customer support and will gladly assist in any problems that may arise," said Jaben Cargman, e-commerce manager at ADASA Hawaii. |
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"I am very impressed by AceFlex e-commerce software. We run a custom solution with our branded design and take advantage of comprehensive backoffice to succeed. Thanks!" 
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