Customization was done with the original site in mind but took on some new twists. In visiting the product page one of the first things you notice is that most of the product information is visible above the fold. The basic product description, photo and pricing is on the top while the detailed information is located below. Here, all the basic information about the product is conveniently accessed by choosing a tabbed index in the middle of the page. AceFlex® B2C program allowed them to build custom product pages with the appropriate content field tags and populate them easily in the back office for products.

"We are very excited to be implementing - AceFlex® B2C as our central business management program. We manage products, pricing levels, inventory and promotions all in one place, while conducting the sales process both online directly through the website and through the backend order panel. We are pleased with the support of the AceFlex technical staff and envision utilizing this program for a long time to come, " says Michael Delmotte - e-commerce manager at DegrifWEB.com.

Additional mods were made to the site to enhance user experience and will continue to be made. Taking their years of direct marketing experience to the Web will benefit all aspects of the Web business from traffic to conversion. Knowing what visitors are looking for and delivering the most personal content possible is the clear goal. We are purposing to attract qualified prospects, understand each visitor's basic needs upon entry and deliver the information needed to make a purchase and refer their friends.